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Seven Inexpensive Cheap Jordan Mens , Not Cheap, Advertising Tactics Business Articles | October 22, 2005
Discover low-cost ways to effectively make your advertising and marketing dollars work. Remember, "inexpensive" is not the same as "cheap"!

Most small businesses have limited marketing communication, aka advertising Cheap Jordan Womens , budgets making it even more crucial to research thoroughly; select the best medium(s) and target prospects carefully.

The following list contains seven suggestions for achieving ?champagne? results on a ?beer? budget!

1. Develop one or several, robust customer referral programsAlthough most business owners acknowledge that customer referrals generate a great deal of their new business, very few have implemented a ?formal? referral incentive program, even though this is one of the most effective, least risky way to acquire valuable customers? particularly if you?re a service professional!Example: Offer current customers who refer a friend a free monthhour of service; instant ?bottom of the bill? credit; or free merchandise AND a ?spiff? for the ?referee?! The details are up to you? I go into much greater detail of types of referral programs in my book Cheap Jordan 2019 , ?Marketing? The Art and Science of Getting and Keeping Profitable Customers? if you?d like to learn more.

2. Dance with the Guy Who Brought YouThere is absolutely no reason to ditch old marketing collateral (marketing lingo for brochures; direct mail letters; signs; point-of-sale displays; ad copy; promotions, etc.) if they still work! It?s okay to use the very same creative, send it to the very same prospects andor run it in the very same publications over and over again, as long as it generates the desired results. However, it?s always a great idea to continually conduct small Cheap Jordan 2018 , statically valid tests of new looks, offers and messages.

3. Don?t overdo the quality and quantity of your advertising pieces or media mixSmart marketers know when to ?put on the dog? and when it?s a waste of money. Falling in love with fancy four-colored brochures; glitzy magazine ads; primetime TV spots; or silver-embossed letterhead is a huge mistake.

The sales vehicles, look and feel, and quality of all of your marketing communications must be appropriate for your product or service and most importantly, have a measurable impact on its effectiveness.

For example Cheap Authentic Jordan , variables like paper quality and graphics on a direct mail letter are far less important than the offer, so you could potentially save thousands of dollars by cutting back on the frills. The opposite is true when you?re developing a professional brochure meant to represent your company to the outside world.

Bottom line: Don?t do fancy for fancy?s sake? it?s a waste of money; unproductive and may even be totally inappropriate for your target audience.

4. Use studies, reports and articles to assist in educating potential customers about your products or servicesThis is a wonderful, low-cost way to add clout! Can you imagine including a New York Times article on obesity with your nutritional services direct mail piece? What an impact! Or perhaps the same nutritionist would enclose a reprint of a medical report that linked certain childhood diseases with poor eating habits?

5. Use Boiler-Plated Literature TemplatesWhat a simple, but powerful Cheap New Jordan , tip! A very perplexing, and often expensive problem is how to deve