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What are the Most Common Content Marketing Faux-Pas for Businesses To Avoid

Posted On : Mar-17-2015 | seen (264) times | Article Word Count : 623 |

Here are some content marketing faux-pas to avoid if you want to boost traffic, engage users, rank highly and make it through Google鈥檚 future algorithm update. Over the last few years, content marketing has burst forth as a key strategy in SEO. Ever since the boom happened Calvin De Haan Islanders Jersey , search engines started sitting up and paying attention, sifting out the bad from the good. Businesses have finally started to realise the potential of a strong content marketing strategy and the value it can have to a web presence. Content marketing isn鈥檛 just about sharing high quality information with users, but about promoting a business or brand interactively.

Here are a few common content marketing faux-pas to avoid if you want to boost traffic, engage users Jaroslav Halak Islanders Jersey , rank highly and make it through Google鈥檚 future algorithm update.

The demand for content isn鈥檛 high enough

The content you offer should be highly in demand for it to succeed and meet its business goals. For this, ample of research is required. If businesses aren鈥檛 aware of what their niche is in the first place, they will not be able to identify the gaping hole that they may have been able to fill.

Avoiding stressing too much on keyword research methods that are redundant, such as looking for a keyword that has a certain amount of searches every month Brock Nelson Islanders Jersey , or a certain amount of Google results. Parameters such as these do not matter anymore. If you come across a keyword that you think is relevant and the top results on Google are low quality websites such as directory listings or forums, it may just be the answer you were looking for.

The content itself isn鈥檛 compelling enough

One of the rules of thumb for a good content marketing strategy is that the content itself should be high in quality, compelling and relevant. Without such content, not only will your website rank low in search engine results Anders Lee Islanders Jersey , but it will fail to grab your site visitor by the eyeballs and make them stick around for longer.

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