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EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears. Then you'll realize how ridiculous some claims actually sound.
Whenever you make a claim, ask yourself if the prospect will immediately echo this response: "Well Wholesale Soccer Jerseys From China , I would hope so!" For instance, an insurance agency faxed me the following reason to choose them over their competitors: "We will be there for you when you have a claim." Well I would hope so! You're an insurance agency! Isn't that what you do?
Statements like this have as much meaning as the haircutter telling you that your hair will be shorter after it's cut, or as the gas station attendant telling you that you'll have more gas after your tank is filled. Always, always Wholesale Soccer Jerseys China , always ask this important evaluation question whenever you make any claim. Avoid pointless claims and it will improve your effectiveness by 500% immediately.
EVALUATION #2: "Who Else Can Say That?" Pay close attention to this one. The question is not who else can do what you do. The question is who else can say what you say. And, the answer to that is "just about anybody and everybody". We consulted with an auto repair facility that was, by FAR, the most awesome business of its kind in their area of influence. They put competitors out of business every year and monopolized their marketplace in the process. Small problem: Even though no other business could even come close to performing at their level Wholesale Soccer Jerseys , their yellow page ad looked virtually identical to all of their cheesy competitors.
Try This: Look at your ad and compare it to your competitors? ads. If you can cross out your name on your ad and replace it with the name of your competitor or vice versa, and the ad is still valid, you failed the test! You failed to distinguish yourself from your competitors. You failed to differentiate your business. You look like everybody else!
EVALUATION #3: The Specificity Challenge. I could write an entire book on this subject. But, suffice it to say for sake of this newsletter Wholesale Jerseys Cheap , you need to quantify all of your claims. Businesses generally fail to create a compelling case to buy their product or service. Instead, they merely ask their prospects to buy without justifiable, rational reasons. Quantify your business in terms of:
If You Want To Distinguish Your Business From The Competition, Build A Case As An Attorney Would.
You need to realize that your business is on trial. You're the attorney. And it's a life or death sentence. Your customers and prospects are the jury. What will you say that will convince them to buy from you? What kind of specific evidence can you produce to PROVE beyond any reasonable doubt that they'd be a fool to not buy from you? Use your evidence to build and present your case.
Good luck with your marketing efforts.
Fifth wheel hitches are regarded to be heavy duty and hence require professional help during installation. Therefore Wholesale Jerseys China , it is better if you avoid fixing them on your own as you might end up fixing it the wrong way.
Steps to consider during installation of the fifth wheel hitch
There are five critical factors that need to be checked before starting the installation process. . It has been noticed that most of the individuals while installing the fifth wheel hitches tend to complicate the matter all the more. A lot of weight is to be towed and hence, requires to be correctly transferred from the vehicle to the surface. Therefore, it is recommended to have frame kits that are built specifically to fit the vehicle frame. The second step that needs consideration is if your vehicle has the tow load capability to bear the weight of the fifth wheel hitch. The weight needs to be centered between the cabin and the rear axle, which would keep the vehicle to be evenly weighted on all the tyres while the heavy loads are towed. But Wholesale Jerseys , a poorly balanced fifth wheel hitch would only create uneven pressure on the tyres and cause poor handling and premature wearing.
Other important tips
A rail kit comes with the fifth wheel hitches and is designed in a manner it can be easily attached to the frame or chassis of a vehicle. The rail kits would transfer the entire weight of the fifth wheel hitch safely and evenly to the ground via the vehicle鈥檚 frame. You should remove the plastic liners that might be found sitting between the fixed points of the vehicle and the rail kits. These hitches provide big support and with proper installation, you can enjoy your work and reap in the rewards.
James Blee - About Author: For more information on fifth wheel hitch, check out the info available online; these will help you learn to find the fifth wheel hitches!
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